If you’ve been active in farm social media any time since last night then you have to know about a great Super Bowl commercial from Ram Trucks in alliance with sister company Case IH. Just in case you haven’t then here you go.

In our newest Ram brand commercial, we dedicate 2013 to celebrating the American farmer. Share the video, and join the Ram brand throughout the year as we celebrate the people, the food and the lifestyle that keep America growing.

WELCOME TO THE YEAR OF THE FARMER.

And just to sweeten it a little bit how about helping the FFA?

You watch the video, you share a badge, the Ram brand makes a donation. Help us raise $1 million to support FFA and assist in local hunger and educational programs.

So watch the commercial. It’s worth it just to listen to broadcast legend Paul Harvey!