Sage North America announced AgReliant Genetics, LLC has used a customized version of Sage SalesLogix on iPad tablets to achieve 95% CRM adoption among its 300 sales employees and accelerate its sales and marketing processes. AgReliant Genetics cites Sage SalesLogix as a key contributor to its growth.

AgReliant Genetics markets five seed brands in Midwestern corn and soybean states. Each representative works with a customer base of farmers, dealers and retail operations, traveling approximately 50,000 miles a year while working out of their trucks to service territories. Prior to implementing Sage SalesLogix, sales representatives across all five brands used individual selling processes.

The company’s initial CRM deployment showed management the importance of collecting detailed prospect and customer information, managing seed orders in CRM from its fulfillment system, scoring prospects for sales prioritization, and automating marketing campaigns. However, user adoption was just 5 percent due to the inconvenience of carrying laptops in the field.