Sightings Contest Launches FS InVISION Seed Corn

Melissa SandfortAgribusiness, Corn, FS Green Plan Solution, Growmark, social media

Shawn Kinkade of Piper City, Ill., was selected as the winner of a social media contest in which people reported sightings of the new FS InVISION™ logo. Kinkade’s photograph showed the logo prominently displayed on a fertilizer storage tank at the Heritage FS facility near Herscher, Ill.

The contest was launched to raise awareness of the newly re-branded FS seed corn line as FS InVISION by placing the logo in a variety of locations. Entries were received from throughout the Midwest. To celebrate the re-branding and support the next generation of local Midwest growers, the FS System also made monetary donations to the Illinois, Iowa, and Wisconsin state FFA associations for each sighting uploaded to the FS System on Facebook where visitors were encouraged to vote for their favorite photo. Visitors to the GROWMARK/FS exhibit at the 2012 Farm Progress Show were also able to vote and the winner was determined on August 30.

As we learned from FS Seed reps at Farm Progress Show, a focus on local development, local results, and local recommendations means that there is an FS InVISION hybrid to work in any farm operation. A key component of a successful crop is seed selection, and FS InVISION offers innovative technologies and cutting-edge genetics to ensure FS crop specialists can offer the right hybrid for any field and growing conditions. FS InVISION is powered by FS Green Plan Solutions.