It is hard to believe that the AgWired App has been out for over a year! And the company staking an immediate sponsorship claim was and still is Raven, Precision Simplified. To learn how Raven has just “Simplified” their website and sees social media as a great opportunity to engage with their customers I spoke with Paul Welbig, Director of Marketing and Slingshot Operations. He says that as it relates to information, reaching customers and new technology, the sponsorship of our smartphone application fit right in with Raven’s strategy moving forward, “We thought it was a great avenue to communicate with customers through that venue because a lot of those customers using those types of tools are also going to be customers using Raven and the Slingshot solution in the future.” When it comes to social media Paul says Raven has ample evidence that it is helping them engage with their customers, “That’s what it’s all about is making those connections and really helping support those folks as well.” He says Raven actively watches their social media channels and responds quickly to their customers. You can find Raven on Twitter here and here and on Facebook here.

When it comes to the new Raven website Paul says they’ve included a brand new section that provides technical help which you can find at RavenHelp.com. The company is also running a promotion right now where farmers can enter to win a complete RTK system that includes: Cruizer II™ guidance with sub-inch RTK accuracy — delivered by Slingshot® via wireless networks. The company will be exhibiting at a majority of the winter farm shows if you need to see them in person. You can find their schedule here.

Listen to my conversation with Paul and learn more about what’s going on with Raven: [wpaudio url=”http://zimmcomm.biz/raven/raven-simplified.mp3″ text=”Raven Simplified”]