T. Joe Robertson, an experienced marketing communications and public relations manager with extensive experience in wireless technology and precision agriculture, has been named product marketing manager for Topcon Precision Agriculture (TPA).

Robertson’s experience includes vice president of McCann-Erickson advertising agency in San Francisco, and the Lois/USA agency in Chicago. Additionally, he has served as manager of communications for Novariant, Inc., of Fremont, California, where he managed all communications for its AutoFarm division.

Robertson said he was “looking forward to promoting the Topcon brand and its specialized precision ag products and services. TPA’s product lineup is recognized throughout the world for offering true solutions to the precision agriculture market.”