What’s Up With That Funny Looking QR Code

Chuck ZimmermanZimmPoll

So, we’ve got a little way to go as far as getting the whole QR Code thing going from the looks of our last ZimmPoll. We asked, “Have you ever used a smartphone to scan a QR code?” I was a little surprised to see the answer, What’s a QR code?, had the biggest response at 41%. But 37% of you responding said Yes and 22% said No. So what is a QR code? Here’s the Wikipedia definition:

A QR code (abbreviation for Quick Response code) is a specific matrix barcode (or two-dimensional code) that is readable by dedicated QR barcode readers and camera telephones. The code consists of black modules arranged in a square pattern on a white background. The information encoded may be text, URL, or other data.

So give it a try. The QR code shown is for Wikipedia’s main web page. You might need to get a QR code reader app for your smartphone btw. I’m wondering how many agrimarketers have used or are using QR codes. Care to chime in with your thoughts or experiences?

Our new ZimmPoll is now live. We’re asking the question, “What’s your favorite meat?” If you have a choice not in our poll feel free to suggest it in comments. I can always add it to the poll.

And if you have any questions you want to suggest for future ZimmPolls please let us know.

ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.