In this edition of the Precision.AgWired.com Podcast, sponsored by Ag Leader Technology, we’ll look at how some farmers are using their online time and the social media tools they’re using to make important purchases.

A recent survey by AgHaven showed that more farmers are spending more time online but are sometimes frustrated with the results. AgHaven President, Srik Soogoor says they’ve developed a website to help those producers who work on multi platforms. Soogoor says since they’re using these smart phones and iPads, farmers want access all the time.

Meanwhile, Paulsen Marketing looked at how people in rural areas were using the online community. Paulsen’s Alicia DeGeest says their white paper, entitled “Rural Lifestylers are Changing the Way They Research and Buy Products,” delved into what people in these areas were doing. She and her Paulsen colleague Sara Steever found that people identifying with the rural lifestyle were adopting new, online technologies at about the same rate as their non-rural counterparts. DeGeest says these rural consumers used online feedback to influence their buying decisions and even employed their connectivity right in the stores to help them decide what to purchase.

It’s a fascinating conversation, and you can hear more of it in the player below: [wpaudio url=”http://zimmcomm.biz/precision/precision-podcast-20.mp3″ text=”Precision.AgWired.com Podcast”]

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