Only eight months until the world’s largest agricultural machinery and equipment exhibition opens its gates in Hanover, Germany with more manufacturers of tractors, agricultural machinery and equipment than ever before.
During the 2011 Commodity Classic, I had a chance to chat with our friends Malene Conlong and Annette Reichhold with DLG (Deutsche Landwirtschafts-Gesellschaft – German Agricultural Society) who organize the bi-annual Agritechnica. “It is in fact the biggest show,” Malene said. “It’s got 355,000 visitors from all over the world and many of them are from America. In fact, 3-4,000 people come from North America to visit the show and 2,300 exhibitors.”
“It’s not only the largest in the world but it’s the most modern in the world and it’s very well organized,” Annette added, explaining that they have 18 halls under the show roof, structured by topic and interest for farmers who attend.
They also choose a special topic to highlight during each Agritechnica and this year it is “smart farming,” according to Malene. “You guys in America actually started this off with your precision farming and this is something that we’ll be exploring in depth,” she said. “We’ll have interactive displays on things like navigation, GPS, sensor technology and we’ll be focusing specifically on protecting the environment and cost reduction for farmers, how to produce more efficiently.”
Agritechnica has partnered with the AgConnect Expo here in the United States to build up a similar show on this side of the Atlantic on the off years – even though they will technically be held in the same calendar year. Agritechnica 2011 will be held November 15-19.
Listen to or download my interview with Malene and Annette here: [wpaudio url=”http://zimmcomm.biz/commodity-classic/cc11-agritechnica.mp3″ text=”2011 Agritechnica Preview”]
Thanks to John Deere for sponsorship of our coverage of the 2011 Commodity Classic
2011 Commodity Classic Photo Album