More and more innovative agricultural companies are expanding their communications efforts into social media — from Facebook fan pages and YouTube video pages to Twitter accounts and company blogs — in an effort to further improve dialogue between customers and prospects.

Ag Leader Technology kicked off a company blog this past week called Precision Point. And within the first post, the company also provides links to their Twitter, Facebook and YouTube pages.

“The reality is social media is the way people are communicating today. These platforms allow us not only to inform and educate, but to have a conversation with those interested in precision farming technology,” says Dave King, Marketing Manager. “We can connect with Ag Leader customers around the globe, but also others in the ag industry as well as those who know nothing about precision agriculture.”

Precision Point, found at www.agleader.com/blog, will offer readers a wide variety of topics and precision ag information. The company will share insights into popular questions on getting started in precision technology, trends in the industry as well as international precision ag use.

“Social media adoption can be compared to the adoption of automated steering technology – warp speed. We felt this step was necessary to stay close to our customers as well as continue the precision ag education and innovation process,” continues King. “Not only will the precision ag user benefit from this, but so will Ag Leader. We hope to learn from social media interaction, ultimately furthering the precision ag industry.”