Ag Leader Technology has announced the Blue Delta Dealer Network. At the Iowa Power Farming Show I spoke with Mike Olson to learn more about it. He’s pictured working in the booth here at the show.
Basically, Ag Leader Technology has developed a new elite precision farming distribution network in an effort to bring more structure to a growing precision agriculture community.
The network is designed to help precision farming dealers become well-rounded precision farming experts, as well as help farmers locate and identify elite precision farming dealerships throughout North America.
“There are thousands of precision farming dealerships and specialists out there; our goal with Blue Delta is to create an opportunity for the best of these dealers to separate themselves with in-depth training, and increased product and marketing sup- port so they can become an even better resource for their customers,” says Mike Olson, North American Sales Manager. “We recognize the end user’s most important resource is their precision farming dealer. This is a great way to bring more consistency and expertise to the marketplace.”
Ag Leader unofficially launched the Blue Delta network in December at the grand opening of Ag Leader Academy in Ames. Since that time Ag Leader has been working with dealers on intense product training and marketing efforts.
“Our goal is to provide these dealers with a number of tools to help them better educate and sup- port their precision farming customers,” continues Olson. “We’ve learned that the more educated growers are about precision farming, the more they embrace it. We believe this will have a significant impact on the industry.”
You can listen to my interview with Mike below.