Representatives from the world’s largest agricultural machinery exhibition were talking with farmers at the Commodity Classic in Grapevine, Texas this week about planning a visit to Hanover, Germany in November.

Agritechnica, which is held every odd year, attracts 340,000 attendees from all over the world to visit more than 2000 farm machinery exhibits. This year the event is scheduled for November 10 -14.

Annette Reichhold (left) and Dr. Malene Conlong, with conference organizer DLG, tell me that Agritechnica is considered the global agricultural “gathering point” and is often the chosen venue for manufacturers to unveil new innovations.

“Precision farming was a special topic in 2003 at Agritechnica,” said Annette. “So its a very important focus at the event.”

But Agritechnica is more than just an equipment show. “We bring together farmers from all over the world, we have special forums, we have conferences where farmers actually get together to talk about global issues,” said Malene. This year the special focus is on soil and water issues. “We are presenting some of the potential solutions to those issues in various parts of the world.”

Listen to my interview with Annette and Malene here: [audio:http://zimmcomm.biz/commodity-classic/cc09-agritechnica.mp3]