Bottom line: John Deere wants consumers to truly master new products and technologies the company offers. That’s why John Deere’s Ag Managment Solutions has developed its Dealer-Consultant Strategy. The strategy is simple: have an AMS expert available to dealerships nationwide. In some cases its an expert or two. Mark Theuerkauf says the Dealer-Consultant strategy is a unique channel of expertise and is an invaluable too for dealers and customers of AMS products. He says such a support system is necessary for a technology that is still considered relatively new. Mark says there are currently 270 AMS consultants throughout the country.

Chuck interviewed Mark about AMS’s Dealer-Consultant Strategy. You can listen to Chuck’s interview here: Mark Theuerkauf Interview (5 min. MP3)