The Senior Vice President, Agricultural Marketing – North America, Australia & Asia, for John Deere is Doug DeVries. Doug came out on stage at the product launch in Cincinnati to thank the dealers who work directly with the customers.
In my interview with Doug he says this is the widest range of products they’ve ever brought to the market at once. He says it covers all areas and types of customers and is the culmination of a lot of R&D work. He comments on the growth in precision agriculture and says they see no change in the continued growth in this category of equipment.
You can listen to my interview with Doug here: Doug DeVries Interview (2:00 min mp3)