BASF Launches Online Platform for Farmers

Cindy Zimmerman

basf-maglis-reaBASF today announced the global launch of Maglis, an online agricultural platform designed to help farmers gather, interpret and monitor a range of crop-related data that helps them make better agronomic decisions.

“Maglis is a tool that’s really going to help farmers connect better to improve their productivity,” said Paul Rea, Senior Vice President, Crop Protection, North America, BASF. “Maglis represents a further example of how Grow Smart helps BASF engage with farmers to maximize yield and performance.”

The initial launch of Maglis IT platform is focused in North America. In the U.S., Maglis Customer Navigator allows BASF innovation specialists to partner with farmers to analyze and generate tailored plans to address individual crop priorities, such as yield optimization, risk reduction and efficiency improvements.

Listen to Rea talk about Maglis here: Interview with Paul Rea, BASF on Maglis

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