New Holland Launches Marketing Technology Platform

Chuck Zimmerman

New HollandNew Holland recently launched a new dealer marketing services platform created by SproutLoud.

The cutting-edge new platform features a highly-advanced tool loaded with pre-approved messaging and images to ensure brand consistency—which equips its US and Canada dealers with expanded options for advertising and marketing and increases the agility and seamlessness of their individualized and customizable marketing efforts.

Tony Resh, New Holland Regional Marketing Manager, says the new tool is called AMP Control Center – Activate, Market, Promote. He says it allows dealers to enhance their presence in the digital marketplace with features a user interface that is very simple to operate (think 1 click), offering print or digital ads, dealer search engine optimization and marketing, automated and customizable social network posts and more.

Learn more in this interview: Interview with Tony Resh, New Holland