Leaders of In-Furrow Technology (LIFT) hosted a media summit October 21-22.  The event highlighted the latest advancements in yield and productions efficiency using in-forrow applications, nutrient management and crop protection technologies.  Dr. Daniel Kaiser, the Extension Nutrient Management Specialists from the University of Minnesota and Dr. Fred Below, a professor of Plant Pysicology at the University of Illinois, along with other experts in the field, spoke at the event.  Their goal was to raise awareness of new findings in nutrient efficiency management, as well as to provide information on the technology that has been created.

“We are dedicated to developing solutions for growers to increase their nutrient efficiency, by freeing up phosphorus and maximizing uptake of other critical micronutrients in the soil and in the fertilizer.” said Dean Hendrickson, vice president of marketing and business development for West Central Distribution. “We created this LIFT Technology Summit to encourage conversations about nutrient efficiency and share information that will help growers increase their yield and their return on investment.”

Additional speakers at the event included Peyton Harper from The Fertilizer Institute; Brian Kuehl, Steve Roehl and Blake Murnan from West Central Distribution; Jason Moulin from Dow AgroSciences; Richard Molenaar from The Climate Corporation; Scott Stout from BASF, Nathan Wright from Nufarm and Rick Ekins from FMC.

The LIFT program was founded by West Central Distribution and its partners, including BASF, Dow AgroSciences, FMC and NuFarm. These organizations work together to provide an educational resource for growers and retailers to learn more about in-furrow planting systems, industry trends and breakthrough technology.

Visit InTheFurrow.com for more information.