What’s New with LFR at FMC

Cindy Zimmerman

ams15-fmc-hancock-captureLFR stands for Liquid Fertilizer Ready formulation and FMC Corporation is expanding that franchise to help growers.

“We’ve had a lot of success with Capture LFR,” FMC Corn Segment Manager Matt Hancock said during the recent Ag Media Summit. “It provides the control a grower wants with the convenience of just being able to toss it in the tank with liquid fertilizer and apply in the furrow at plant.”

Hancock says they plan to take that to the next level with ETHOS. “It’s the ‘new beginning’ – that’s what ETHOS means,” he said. “We look at this as launching a new category of combined insecticide and fungicide in that liquid fertilizer ready formulation.”

The first brand in the category will be ETHOS XB, which was approved this summer and will be available for use in 2016. “It combines the power of Capture LFR along with a bio-fungicide,” Hancock explains. “So we’re not adding resistance pressure on to those synthetic fungicides but we’re getting additional control of damping off diseases.”

Find out more in this interview: Interview with FMC Corn Segment Manager Matt Hancock

2015 Ag Media Summit Photo Album

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Coverage of the Ag Media Summit is sponsored by FMC   Coverage of the Ag Media Summit is sponsored by New Holland   Coverage of the Ag Media Summit is sponsored by the National Biodiesel Board
Ag Media Summit, Audio, FMC, Fungicides