Registration is now open for the American Seed Trade Association (ASTA) 132nd Annual Convention which will be in Washington DC this year, June 17-20, where members will be sowing seeds of information inside the Beltway.
“One of the focuses there is going to be on advocacy,” said ASTA CEO Andy LaVigne at Commodity Classic, who adds that it will be part of their recently launched education effort. “Our hope is to increase awareness of the diversity of the seed industry,” he said.
LaVigne talked about the educational effort with both growers and the media at Classic, explaining how their research has shown that people have little interest in seeds until they are provided with information about how seeds impact their lives. “We’re targeting foodies, moms and food bloggers to try and get that message out,” he said.
The three-year information campaign was just unveiled in December and LaVigne says they will have more details at the ASTA annual meeting in June.Andy LaVigne, ASTA at Commodity Classic