Ag Retailers Precision Ag Panel

Chuck Zimmerman

ARA Precision Ag PanelOne of the key general session panels at the Agricultural Retailers Association Convention was titled, “Meeting the Needs of Precision Growers.” This panel was moderated by Dr. Dave Downey, Purdue University, and included Brad Murray, Meadow Brook Farms, Jeff Wilson, Lone Oak Hog Farms and Byron Seward, Seward & Son Planting/Seward & Harris Planting.

The challenge for the group was to examine how ag retailers can best support the agronomic, technological and mechanical needs of ultra-precision farmers. I think you’ll find the questions and answers in this session interesting a maybe a little eye opening. For example, one panelist said, “My biggest frustration with precision ag isn’t hardware. It’s the software.” Sounds like an opportunity!

You can listen to the panel discussion here: ARA Convention Precision Panel

2014 ARA Convention & Expo Photo Album

Agribusiness, ARA, Audio