Yara purchaes ZIM Plant Technology’s crop water sensor technology, which is mostly used in high-precision irrigation systems to improve yields and water use efficiency.

“We will incorporate the knowledge and technology into Yara’s existing Crop Nutrition solutions, providing a valuable add-on for our offering to irrigated farming. This clearly improves Yara’s leadership position within the growing fertigation segment,” says SVP and Head of Downstream Egil Hogna.

The farmers’ motivation to purchase the technology is reduced water consumption, increased yields and improved crop quality. Integrating the water precision tool with Yara’s knowledge about precise application of water soluble and liquid fertilizer (fertigation) will multiply the market potential for both.