Ag’s Appetite for Mobile Information Grows

Melissa Sandfort

syngentaAgriculture is no ordinary business. People in other industries may spend their days in front of a computer, but not the folks who make their living from the soil. That’s what makes the latest innovations in mobile technology particularly suited to this traditional profession.

Studies show that ag professionals in general have a stronger-than-average appetite for mobile devices. In a recent Successful Farming survey, 94 percent of respondents said they had a cellphone — 11 percent more than the general public.

In keeping with the trend, ag companies are upping their mobile offerings to provide more resources. Syngenta recently relaunched the mobile version of its FarmAssist website to provide a better user experience that allows visitors to navigate through information more easily.

Like the website, the mobile version is a one-stop resource offering timely agricultural news and ag market commentary, local weather, product information and labels, agricultural commodity prices, crop yield, planting calculators, and more.

Recent upgrades include the addition of product rates, worker safety recommendations, restricted-entry intervals (REI) data, as well as the Syngenta corn and soybean seeds portfolio. Users also can access local updates on pests and more detailed product information specific to their areas.

Agribusiness, technology