Sara Lee is taking a unique approach to market its 100% Natural line of EarthGrain brand bread. They are promoting wheat, known as Eco-Grain, grown by precision farming growers who use variable rate fertilizer driven by satellite imagery. And they’re calling it a movement, “Helping to preserve the earth, one field at a time.”
Horizon Milling (a joint venture between Cargill and CHS) plays the supply chain role of preserving the identity of the wheat from farmer’s fields to the bakery.
Anti-agriculture activists, and I include foodies who view family farmers as ‘factory farms’ should take note how Sara Lee defines organic and sustainable farming. This is taken from the EarthGrains Website…
While Eco-Grain wheat is not organically grown, the more sustainable farming methods used to grow it have some advantages over organic farming.
- Organic farming requires about twice the acreage to produce the same amount of food, resulting in the destruction of undeveloped land.
- Consumers pay a premium for organic grain, since it costs more to grow it.
Sustainable agriculture practices use less fertilizer, conserve land, help protect ground and surface water, and result in a high-yield, lower-cost crop.
Wow, a voice of reason. This is truly agriculture’s view of sustainable farming, and organic is not sustainable.
And here are location where you can buy these breads.