Bread from Precision Agriculture by EarthGrains

Kurt Lawton

Sara Lee is taking a unique approach to market its 100% Natural line of EarthGrain brand bread. They are promoting wheat, known as Eco-Grain, grown by precision farming growers who use variable rate fertilizer driven by satellite imagery. And they’re calling it a movement, “Helping to preserve the earth, one field at a time.”

Horizon Milling (a joint venture between Cargill and CHS) plays the supply chain role of preserving the identity of the wheat from farmer’s fields to the bakery.

You can even meet a farmer who talks about growing Eco-Grain, as well as learn how to become an Eco-Grain grower.

Anti-agriculture activists, and I include foodies who view family farmers as ‘factory farms’ should take note how Sara Lee defines organic and sustainable farming. This is taken from the EarthGrains Website…

While Eco-Grain wheat is not organically grown, the more sustainable farming methods used to grow it have some advantages over organic farming.

  • Organic farming requires about twice the acreage to produce the same amount of food, resulting in the destruction of undeveloped land.
  • Consumers pay a premium for organic grain, since it costs more to grow it.

Sustainable agriculture practices use less fertilizer, conserve land, help protect ground and surface water, and result in a high-yield, lower-cost crop.

Wow, a voice of reason. This is truly agriculture’s view of sustainable farming, and organic is not sustainable.

And here are location where you can buy these breads.

Company Announcement, Education, Farmers, Fertilizer, Industry News, Satellite, sustainability, wheat