Nufarm’s Seed Treatment Market Strengthened

Kelly MarshallAgribusiness, Nufarm, seed

NufarmColorLogo Nufarm is realigning to enhance the company’s focus on their broad seed treatment portfolio. As part of their “One Nufarm” strategy, the seed treatment and crop protection teams are combining. With this move, Nufarm’s hopes to expand their footprint with distribution and seed company partner.

”Nufarm will utilize a specialized team of seed treatment experts to supplement its broader crop protection sales team and multiply its efforts in the field,” explains Tim Birkel, vice president of seed treatment.

Already the company has completed construction on a seed treatment formulation lab in Illinois. The new lab adds to a manufacturing facility built in 2012. Mark Zhen, Ph.D., will serve as lead chemist at the new lab.

Over the last 10 years, Nufarm has invested in an array of technical and unique end-use seed treatment registrations, building the foundation for a strong and vibrant business segment. Today Nufarm has a broad portfolio of necessary single active ingredient seed treatment formulations, as well as proprietary combination products needed for down-stream seed treatment of cereals and soybeans.

Already six new seed treatment brands are slated for launch in time for the 2017 treatment season. The new products include the introduction of the Spirato lineup of registered custom blend soybean seed treatments, two more unique Sativa cereal combination products, and the introduction of the Salient brand of difenoconazole fungicide.

In addition, the new facility will also offer custom blends of seed treatments, designed specifically for the customer.

“Nufarm will continue to innovate and bring unique customer-focused solutions to market. Bringing the seed treatment and crop production sides together was the next crucial step the company needed to take to create ‘One Nufarm’ and better serve our customers,” said Andrew Seitz, vice president of customer brand and marketing for Nufarm Americas.