Topcon Buys NORAC

John DavisAgribusiness

topcon-noracA California-based precise positioning products maker is buying a pioneer in the use of ultrasonic sensing in the agricultural industry. Topcon Positioning Group has acquired NORAC Systems International in a move that looks to build efficiencies in the precision field.

“For more than 40 years NORAC has created innovative solutions to improve efficiency on the farm. Its automated boom height control technology has transformed the use of agricultural sprayers. We are excited to unite with another precision agriculture leader, especially one that has established its leadership in a way that mirrors the growth of Topcon — by being the first to bring best-in-class technology to the market,” said Ray O’Connor, president and CEO of Topcon Positioning Group.

NORAC provides advanced automated boom height control technology for the global agricultural marketplace. Its current product line includes systems to precisely maintain a spray boom height above the top of the crop or the ground to ensure optimum application of needed fertilizers and plant protection products.

Bill Strelioff, president and CEO of NORAC Systems International, said, “We are thrilled to have the opportunity to join the Topcon family. NORAC and Topcon have collaborated well in numerous precision agriculture development projects and know that our synergistic technologies and distribution channels make this a great fit. But just as importantly, we recognize that our company cultures are very closely aligned. That’s the real key to multiplying the benefits of this union.”

Topcon officials said the move shows their optimism for investing in the agricultural marketplace.

Live Drone Demo at Alltech Crop Science Day

Kelly MarshallAgribusiness, Alltech, drone

Attendees of the recent Alltech Crop Science open day in Ireland were treated to a live drone demostration as part of the seminar that focused on increasing efficiencies on-farm with precision technology.  Also highlighted was the importance of research trials, and global crop production practices, as well as a walkout to examine trial fields.

“The Alltech Crop Science research program will drive innovation to improve the profitability and sustainability of crops for farmers. One of the main reasons for expanding our European research facility at Dunboyne is to enhance the Alltech Crop Science research program. These trials allow us to understand the needs and wants of today’s crop,” said Tim Sheil, agronomist, Alltech Crop Science.

James O’Neil, Signpost Surveys, launches a crop mapping drone during the Alltech Crop Science field and research day at Alltech’s European Headquarters, Dunboyne, Co. Meath. The seminar was lead by crop industry experts and focused on the role of research in arable crop production and precision agriculture.    Picture:  Finbarr O'RourkeThe photo captures James O’Neil of Signpost Surveys, launching a crop mapping drone, while Mark Poveda, Korec Group, discussed mapping for the ag industry.

“The use of precision technology in agriculture is growing. Mapping drones identify underperforming soil and crops. This technology provides real time information that allows the farmer to make an informed decision when implementing management practices on-farm,” said O’Neill.

Since 1994, Alltech Crop Science has conducted research on 69 crops in 29 countries to form the scientific basis for their products, and has a strong regional presence in Europe, North America, Latin America, the Middle East, Africa and Asia. Alltech Crop Science prides itself on natural-based products and solutions that tackle the agronomic and horticultural challenges facing producers across the globe. Current North American research locations include California, Georgia, Kentucky, Louisiana, New Mexico and Wisconsin.

Hearing on Food Labeling This Week

Cindy Zimmermanbiotechnology, GMO, Government

house-energyThe House Energy and Commerce Subcommittee on Health has scheduled a hearing this week on “A National Framework for the Review and Labeling of Biotechnology in Food.”

Subcommittee members will discuss the role biotechnology plays on our nation’s farms, food supply, and economy. They will hear from experts about the safety of foods derived from genetically engineered crops and the need for national review and labeling standards for such products. Committee members Rep. Mike Pompeo (R-KS) and Rep. G. K. Butterfield (D-NC) have introduced H.R. 1599, the Safe and Accurate Food Labeling Act, and together are circulating updated legislative language, building on their continued efforts in this space.

The Coalition for Safe Affordable Food is pleased to see momentum building for a national solution to address genetically modified food labeling. “This draft language will ensure the legislation can gain even broader support,” said coalition spokesperson Claire Parker. “This bill will provide consumers with confidence in the safety of GMO foods while also enhancing consumer choice by providing for a USDA administered GMO labeling program similar to the successful National Organics Program.”

The National Council of Farmer Cooperatives (NCFC) also supports the new discussion draft which “would further bolster food safety certification and set up a process-based labeling program similar to USDA’s successful National Organic Program.”

“The changes outlined in Congressman Pompeo’s discussion draft will help to strengthen H.R. 1599. They will further strengthen consumer confidence in food safety and model a new labeling program on the proven success of organic certification,” said NCFC President and CEO Chuck Conner.

The hearing will be held Thursday, June 18 at 10:00 am.

AgSense Software Update for Linear Irrigation

Kelly MarshallAgribusiness, Irrigation, Software

AgSenseAgSense is announcing an important software update.  The industry leader in remote-managed irrigation control has an update for growers using AgSense Field Commander hardware to monitor their irrigation units.

“This significant update is the only one of its kind in the industry and features a comprehensive new section for control of linear irrigation units,” said AgSense software development engineer Aaron Berger.

The update allows user-selected options to be managed remotely by setting a distance from a designated field boundary, including stop-in-slot, variable speed, and end-gun control. It also includes a series of linear-specific reports that helps growers evaluate their irrigation plan so they can easily comply with water usage reporting requirements.

The updated software is free and has been integrated into AgSense’s dashboard, WagNet. It is currently is available on its desktop version with mobile app updates planned for later in the year.

Several newly released functions require that Field Commander units be upgraded to firmware version 41 or higher, which can be completed remotely by AgSense tech support.

Customers can call 605-352-8350 to schedule a free remote firmware update, or make a request through AgSense LiveChat at AgSense.net or WagNet.net, or via the AgSense Facebook page.

Nebraska Governor Talks Biotech in Europe

Cindy ZimmermanAudio, biotechnology, GMO, Government, trade

expo-nh-govNebraska Governor Pete Ricketts is on an agricultural trade mission trip to the European Union with stops in Italy, Belgium, and Denmark. The trade mission, being coordinated jointly by the Nebraska Departments of Agriculture and Economic Development, includes a number of representatives from the state’s agriculture industry. One of the delegation’s first stops was at Expo Milano where they visited the “Sustainable Farm Pavilion” sponsored by New Holland Agriculture.

Among the topics being discussed with EU representatives is biotechnology. “One of the things that we are finding that there’s a lot of consensus about using the science to make decisions in the EU,” said Ricketts during a conference call with reporters on Friday from Brussels.

Nebraska Farm Bureau president Steve Nelson who is on the trip with the governor says there is a misconception in Europe that all U.S. farms are owned by big corporations. “So we’ve talked about how 98% of Nebraska farms are family farm, and that message has been well received,” said Nelson.

Both Ricketts and Nelson expressed disappointment with the vote on Trade Promotion Authority in the House on Friday, since many of their discussions in Europe have revolved around expanding trade with the Transatlantic Trade and Investment Partnership (T-TIP), which is dependent on TPA to complete. “One of the reasons we’re in Europe now is because we know that expanding trade would be good for all Nebraskans, but especially agriculture,” said Ricketts.

[wpaudio url=”http://www.zimmcomm.biz/government/neb-gov-europe.mp3″ text=”Neb. Gov Pete Ricketts and FB pres Steve Nelson in Europe”]

New Mobile Website from Valley Irrigation

Kelly MarshallAgribusiness, Mobile, technology, Website

New Valley Mobile SiteCompanies seeking to meet the need of today’s growers are breaking into mobile tools for smartphones.  As farm management depends more and more on technology Valley Irrigation, The Leader in Precision Irrigation, is providing a new mobile website.

The new site, m.valleyirrigation.com or simply www.valleyirrigation.com, provides the same benefits of the full Valley Irrigation website, but now in a mobile-friendly format. The fully responsive website adapts to all mobile devices.

“Growers can now get everything they might need at the tip of their fingers,” said Global Digital Marketing Manager Kelly Cox. “This site features a modern design and is on par with the most current mobile website technology.”

From the site farmers can access owners’ manuals, brochures, videos, news, information on all Valley products and much more.

“Our mobile site can provide whatever information growers need, no matter how they are looking for it and regardless of what device they are using,” Cox said.

Farmers Edge Brings New Tech to the US

Kelly MarshallAgribusiness, Data, Remote sensing, technology

farmersedgeGrowers in the US will now have access to the precision agriculture and independent data solutions offered by Farmers Edge.  The global leader in precision ag has announced an American location in Shakopee, MN.  Their services will be available to farmers in all major growing regions of the country.

“Our technology is a unique, one-of-a-kind system, that integrates data sources, direct from the field, into decision support information and crop management records,” says Kyle Kuepker, VP Sales, Farmers Edge,Shakopee, MN. “We are proud to say that we have the most advanced solutions in precision agriculture available to growers today. Our combination of technology and services is unmatched in the industry.”

Building on the existing market presence in Canada, South America, Eastern Europe and Australia, Farmers Edge is an independent provider combining a unique offering of data analytics, in-field telematics, crop monitoring and yield forecasting with weather solutions and Variable Rate Technology. The company uses remote sensing technology to optimize the placement of crop inputs with a focus on the individual needs of each and every farmer. Over the next 3 years, it is estimated that precision farming will increase 14% or 23 million acres across the U.S. Corn Belt.

“We are very excited to bring this cutting edge technology to growers throughout the United States and witness its growth potential for global agriculture,” says Wade Barnes, Founding Partner, President and CEO, Farmers Edge. “From the very beginning our vision has always been to support the advancement of agriculture both on the farm and globally. We want growers to know that the services and technology offering of Famers Edge is unprecedented in today’s precision agriculture. Our unique technology, in-field support and expertise allows for aggressive and sustainable enhancements of productivity, profitability and efficiencies, unique to each and every grower and geography.”

Farm Bureau Analysis of WOTUS

Cindy ZimmermanAFBF, Audio, Government, water

afbf-logoThe American Farm Bureau Federation (AFBF) today released its analysis of the EPA’s Waters of the United States (WOTUS) final rule and concluded that it is worse than the proposed rule, according to AFBF president Bob Stallman.

“Our analysis shows yet again how unwise, extreme and unlawful this rule is,” American Farm Bureau Federation President Bob Stallman said. “Our public affairs specialists and legal team have assembled the best analysis available anywhere, and their conclusions are sobering: Despite months of comments and innumerable complaints, the Waters of the U.S. proposal is even worse than before.”

The Farm Bureau analysis, now available online, is headlined “No, No, No! No Clarity, No Certainty, No Limits on Agency Power.” Among the main concerns Farm Bureau has with the final rule is the definition of tributaries and how ditches “in many instances can meet the definition of tributary.”

Stallman was joined by AFBF Senior Director for Regulatory Relations Don Parrish and general counsel Ellen Steen in announcing the analysis this morning on a conference call.

[wpaudio url=”http://www.zimmcomm.biz/afbf/afbf-wotus-analysis.mp3″ text=”AFBF WOTUS analysis conference call”] [wpaudio url=”http://www.zimmcomm.biz/afbf/afbf-wotus-questions.mp3″ text=”AFBF WOTUS call reporter questions”]

Yield Benchmarking Offered by RDO and FarmLink

Kelly MarshallAgribusiness, Equipment, FarmLink

FarmLink_logo RDO Equipment Co. and FarmLink announced a new agreement that will bring together insights from yield benchmarking and the benefit of precision equipment.  The partnership promises productivity and profitability for growers.

rdo“Through our long standing relationship with RDO Equipment Co., we share a strong commitment to improving the overall profitability of farm operations,” said Jeff Dema, President of Grower Services for FarmLink. “With access to actionable data, farmers can see how to treat fields differently and then more easily take advantage of precision technology. We are excited to expand our partnership to offer TrueHarvest benchmarking to RDO Equipment Co. customers and help pinpoint opportunities for yield improvements on every acre.”

Using the 2014 TrueHarvest benchmark* released earlier this year, FarmLink identified an additional $1.7 billion revenue improvement opportunity available to farmers in five of the 10 states where RDO Equipment Co. currently operates, including: California, Minnesota, North Dakota, South Dakota and Washington. Benchmarks for Arizona and Oregon are forthcoming.

“Benchmarking is a critical new tool for growers and will expand our ability to help our customers leverage precision equipment services,” said Mark Kreps, RDO Equipment Co. Vice President of Agriculture Sales. “TrueHarvest by FarmLink offers independent, objective and actionable data that allows our product specialists, in partnership with farmers, to measure their land’s performance and make decisions for the next growing season. We look forward to utilizing this new tool with our farmers.”

With TrueHarvest benchmarking, agronomists and farmers can pinpoint where there is opportunity for yield improvement to help make investment decisions and evaluate input effectiveness. RDO Equipment Co. customers interested in using TrueHarvest to measure their land’s performance and make decisions for future growing seasons should contact their product specialist. Learn more about FarmLink and TrueHarvest at www.FarmLink.com

WOTUS in Senate Committees

Cindy ZimmermanAFBF, Audio, Government, water

EPA’s Waters of the U.S. (WOTUS) rule was a topic of discussion in two senate committees on Wednesday.

senate-wotus-barrassoThe Senate Environment and Public Works (EPW) Committee passed a bill similar to one passed by the full House last month, even before the final rule was announced, that would require EPA and the US army corps of engineers to withdraw the rule and start over. Bill sponsor Sen. John Barrasso (R-WY) says the EPA’s final rule was worse than the proposed rule.

“Now this is important, because many of my colleagues have been waiting for the rule to be released and gave the administration the benefit of the doubt,” said Barrasso in the committee meeting. “But I am here to tell you, that no matter what concessions EPA has claimed, they added new provisions that greatly expand their authority.” [wpaudio url=”http://www.zimmcomm.biz/government/wotus-barrasso.mp3″ text=”Sen. Barrasso on Federal Water Quality Protection Act”]

senate-hearing-steenAlso on Wednesday, during a hearing on the federal regulatory system, the Senate Judiciary Committee heard from American Farm Bureau Federation General Counsel Ellen Steen that EPA abused the normal rulemaking process in development of the controversial rule.

“The notice-and-comment procedure for rulemaking is designed to ensure that agencies take honest account of the thoughts and concerns of the regulated public,” Steen said. “Legitimate concerns over how the rule would affect agriculture, in particular, were subtly twisted and then dismissed as ‘silly’ and ‘ludicrous’ and ‘myths.’ Public statements from the agency’s highest officials made it clear that the agency was not genuinely open to considering objections to the rule.”

Steen noted that the agency also made use of new social media tools to increase support for the rule among the general public. “Regardless of whether you supported, opposed, or never heard of that rule, you should shudder to think that this is how controversial regulations will be developed in the age of social media,” Steen said. [wpaudio url=”http://www.zimmcomm.biz/government/senate-hearing-steen.mp3″ text=”AFBF Counsel Ellen Steen testimony to Senate Judiciary Committee”]