Restoring Consumer Trust

jamie johansen

Rob Schrick, strategic business lead, broad acre crops, Bayer CropScience, took the stage at the 2018 AgVocacy Forum with Global Head R&D, Adrian Percy, to have a candid conversation about restoring consumer trust. We spoke with Rob following the on-stage Q&A to hear about his excitement for future digitalization and how Bayer’s Forward Farm is connecting with consumers globally.

“Forward Farm is simple in nature. It’s highlighting growers who are utilizing technology to grow a crop sustainability and more efficiently. We are partnering with them in areas like Washington D.C., Brussels, Belgium and Paris. We bring in legislators, regulators and consumers to visit these farms and see how growers use technology, how they grow the crops, what goes into growing the food supply we all enjoy,” Schrick said,

Listen to my complete chat with Rob here: Interview with Rob Schrick, Business Lead, Broad Acre Crops, Bayer CropScience

Listen to the complete on-stage discussion with Rob and Adrian here: Q&A with Adrian & Rob, Bayer CropScience

View and download photos here: 2018 Bayer AgVocacy Forum Photo Album

Photos, video, and audio interviews from Bayer at Commodity Classic Bayer sponsor logo

Agribusiness, AgWired Precision, Audio, Bayer, Video