Building a relationship with an established company like John Deere can be a game changer for a start up company like Farm Dog.
“Getting that Deere brand next to our name is just huge on the credibility aspect,” said Liron Brish, co-founder and CEO of Farm Dog. “I’m no longer random Farm Dog company when I go speak with a grower, but rather, Farm Dog that works with Deere. So, from that aspect, it’s incredible for us.”
Farm Dog’s mission is to make scouting more effective and more efficient. The company has developed an app available for use on phones and tablets that will allow anyone scouting a field to more easily record and communicate observations collected. They can then use that information to formulate a prescription for spraying that field, for example. The app also will alert growers to disease and insect pressure that might be present in a particular geography.
You can listen to Chuck’s interview here: Interview with Liron Brish, Farm Dog
You can find conference photos here: 2018 Develop with Deere Conference Photo Album