Iteris Signs ClearAg Agreement with Bayer

Kelly MarshallAgribusiness, Bayer CropScience, Iteris

iterisA new agreement will allow Bayer Crop Science to offer growers useful insights to improve crop efficiency.  Using their ClearAg Weather and Soil API’s, Iteris, Inc., will provide timely, high-resolution atmospheric and land surface information.  The combination of data from ClearAg APIs and the expert knowledge will further Bayer’s ability to deliver global digital farming tools.

“We look forward to assisting Bayer as they launch a next-generation digital farming platform that empowers growers—large and small—with access to key analytical information for data-driven decisions that improve productivity,” said Tom Blair, senior vice president of Performance Analytics at Iteris. “Our premium atmospheric and land surface information complements Bayer’s strengths in agronomy and crop protection. The power of ClearAg, when combined with Bayer’s expertise, will translate into a robust combination of decision support services for growers throughout the world.”

This agreement reflects Bayer’s commitment to finding solutions to the challenges of the global agricultural community.  Bayer is brining together their expertise in high value seeds, innovative chemical and biological crop potation solutions, and services for modern agriculture to provide their customers reliable services and innovative solutions.

bayer“As an innovative leader in the agriculture industry, we value an environment of collaboration and work with external partners to deliver leading farming solutions to our customers,” said Tobias Menne, Head of Digital Farming at Bayer. “This partnership with Iteris will enable us to further leverage our global expertise to deliver best-in-class digital farming services to our customers.”

ClearAg is a decision support application for precision farming built upon the ClearAg EMPower™ adaptive forecasting engine, an advanced learning platform for agriculture. As new information becomes available, the ClearAg system adapts to provide the most accurate, location-based information available on a worldwide basis. ClearAg patented technologies combine global, multi-sensor weather analyses, ensemble-based weather forecasting, customized soil modeling, and a staff of expert meteorologists and data science experts to create what the firm believes to be the most accurate, science-based environmental information available. ClearAg leverages Iteris’ precision weather and global soil content with the power of agronomic models to solve complex agricultural challenges.

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