Almost Time for ASTA CSS 2015 & Seed Expo

Kelly MarshallAgribusiness, Corn, Cover Crops, Events, Sorghum

CSSThe 70th annual Corn & Sorguhm Seed Research event is just around the corner.  Mark your calendars for December 7-11th in Chicago, Illinois to join over 2,700 seed industry professionals for America’s largest seed industry conference. The event includes the industry’s largest trade show, as well as many educational opportunities.

The Seed Innovation and Protection Alliance (SIPA) is hosting a Technical Education Unit that will include panel discussions on how to identify innovation, steps to procuring protection for innovations, and how to maintain your intellectual property. To attend, RSVP to James Weatherly, SIPA Executive Director, by Tuesday, December 1.

CSS attendees will also have two opportunities to participate in a workshop on the latest value-based selling science. Renowned business consultant Stephen Liozu, Ph.D. will propose several exercises to support theoretical knowledge in the areas of value-based selling, negotiation for value, and value-capture confidence in the sales force.

AgWired will be there – hope to see you there too!