Deere, DN2K Form Joint Venture

Kelly Marshall

john_deere_logo_3623Deere & Company and DN2K are working together to form SageInsights, a joint venture to further develop DN2K’s existing cloud software.  The goal is to enhance the software, called MyAgCentral, to provide consulting services to growers.      and others who provide consulting services to growers.

“Through this initiative, John Deere expands its products and services for precision agriculture,” said John May, President, Agricultural Solutions and Chief Information Officer at Deere. “DN2K is uniquely positioned to help advisers and consultants use information from multiple sources to better serve growers.”

DN2K, Greenwood Village, Colorado, developed the MyAgCentral platform to help agriculture advisers collect, organize, and analyze machine-to -machine information and use it along with insights from other resources to help improve decision-making. Deere & Company is the world’s largest manufacturer of agricultural equipment and a leader in precision agriculture.

“The agriculture industry has significant opportunities to increase productivity by understanding and leveraging the operational intelligence that is already available,” said Susan Lambert, President and CEO of DN2K. “Creating SageInsights allows us to serve a broader range of the agricultural community.”

The partnership will involve integrating MyAgCentral with John Deere Operations Center and using the Deere API.  This This development will allowed the data management systems of both platforms to be available to producers and their advisors to enhance decision making.

“John Deere customers are faced with the challenge of feeding an increasing world population,” said May. “This joint venture aligns with our efforts to connect people, equipment, technology and insights to help farmers meet that challenge.” The creation of SageInsights, he added, allows for a nimble response to market needs and a continuation of DN2K’s innovative spirit in developing customer solutions.

The future could include applications for the construction industry and possibly other industries like energy, oil, gas and healthcare.

Agribusiness, Data, John Deere, Software