Real-Time Data Becoming Crucial for On-Farm Success

Kelly Marshall

Croptical5In a GEOSYS sponsored a survey of the 2015 InfoAg attendees, 47% reported they plan to use remote imagery services to increase their investments.  Farmers said real-time data and higher yields were their primary reasons for adopting the technology.

The data was collected form precision ag specialists, marketing and sales associates, senior managers, IT professionals and agronomists.

The greatest challenge for farmers to begin using these tools cost, followed by complexity.  And nearly everyone surveyed– 98%, said customer support was an essential component.

“Adopting new technologies has proven to be a daunting endeavor for many of those in agriculture,” said Matthieu Hyrien, global sales and marketing lead, GEOSYS. “Effective, reliable customer service not only guides current customers, it also reassures those looking to potentially adopt or expand their remote imagery services.”

In order to make effective decisions, agronomists and growers need timely and insightful data. The survey found the greatest benefit that remote imagery provides to farmers is real-time data. More than two-thirds (67 percent) of the respondents pointed to it as a primary reason why their customers have adopted remote imagery services. This was followed closely by higher yields (64 percent).

Among those surveyed, nearly all identified the quick turnaround of remote imagery data (95 percent) and the delivery of actionable data (92 percent) as necessary features for their customers. Nearly the same number (95 percent) said manufacturers’ data deployment speed played a crucial role in the success of their businesses.

“When facing constantly changing field conditions, farmers need to act quickly,” Hyrien noted. “There’s no time to wait for data that doesn’t accurately reflect current crop or weather conditions.”

GEOSYS offers Croptical Monitoring Application to benefit a farmer’s decision making.  This innovative technology uses twice-daily satellite imagery and daily weather updates so growers can evaluate and compare field health.

For more information about GEOSYS Croptical™ Monitoring Application, visit http://www.croptical.geosys.com.

Aerial Imagery, InfoAg, Satellite, weather