Iteris Signs ClearAg Agreement with Minnesota Wheat

Kelly MarshallAgribusiness, Data, Fungicides, Iteris, weather, wheat

IterisLogoIteris, Inc. has entered into an agreement with the Minnesota Wheat Research and Promotion Council (MWRPC) to provide wheat growers with custom weather and soil data to localize wheat disease models.  The delivery platform is Iteris’ precision data program, ClearAg.  MWRPC members will be able to view high-resolution data to make better decisions on fungicide applications using this app.

Specifically, Iteris plans to provide its unique modeling-as-a-service to wheat producers by hosting the publicly developed Fusarium Head Blight Forecasting model and the Wheat Leaf Disease Forecasting model through the ClearAg platform. This platform is expected to provide producers with instant access to these forecasting models through easily understood maps and graphics on their mobile devices. Minnesota wheat growers should also be able to access the Wheat Disease models at mawg.cropdisease.com.

ClearAg is a decision support application for precision farming built upon Iteris’ EMPower™ adaptive forecasting engine. As new information becomes available, the ClearAg system adapts to provide the most accurate, location-based information available on a worldwide basis. ClearAg’s patented technologies combine global, multi-sensor weather analyses, ensemble-based weather forecasting, customized soil modeling, and a staff of expert meteorologists to create what the firm believes to be the most accurate, science-based environmental information available. 

“We look forward to providing the MWRPC with next-generation agronomic and atmospheric modeling services through our ClearAg platform in order to assist wheat producers improve their crop management and crop quality,” said Tom Blair, senior vice president of Performance Analytics at Iteris. “We anticipate our ClearAg App will allow wheat growers to have comprehensive access to weather, water, soil, and crop growth information alongside their publicly developed wheat disease modeling information. Not only will the service provide real-time decision support analytics for farmers and agronomists, but it should also help growers leverage the models to define, defend, and clarify their wheat production operations. This relationship underscores Iteris’ commitment to agriculture and improved food quality in support of growing global consumption.”

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