The UC Davis Seed Biotechnology Center completed another successful session of the Seed Business 101 course focused on field crops in conjunction with the American Seed Trade Association CSS 2014 and Seed Expo in Chicago last week.

Seed Business 101 is a one week course designed to expose participants to the five functional areas of a seed company (R&D, production, operations, sales and marketing and administration). By creating a virtual seed company and case studies for each functional area, the course content is delivered in a very interactive way. During each of the 4 case studies, participants assume a different functional responsibility within the company. The course gives employees that are new to the seed industry a broad understanding of the major aspects of a seed company’s operations and cross-departmental knowledge of best practices for profitability.

2014 ASTA CSS & Seed Expo photo album

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