John Deere Acquires Sugarcane Automation Company

John Davis

john_deere_logo_3623John Deere has acquired a South American company that should help Deere make more headways into the sugarcane industry. The company announced it bought Auteq Telematica, an onboard software and computer company located in Sao Paulo, Brazil, and an outfit Deere previously work with to create a joint venture in 2009 to provide integrated, innovative technologies and solutions for sugarcane production.

“The acquisition of Auteq is another step to solidify our growth strategy in the sugarcane segment,” said Paulo Herrmann, president of John Deere Brasil. “This action also demonstrates John Deere’s continued commitment to development of Brazilian agriculture.”

Herrmann said the acquisition strengthens John Deere’s ability to provide customers with integrated solutions that enhance the performance and productivity of sugarcane plantations.

“Because the sugarcane industry is vertically integrated, it is important for John Deere to offer solutions to manage data captured by agricultural equipment to allow for the connection from the field to the sugar mill,” Herrmann said.

Auteq will continue to operate under its own name.

Agribusiness, International, John Deere