Genscape Invokes NASA for Corn Crop Forecasting

Joanna Schroeder

Using NASA satellite data, Genscape has released an updated October corn yield forecast of 13.3 billion bushels. The company has noted that other analysts, including the U.S. Department of Agriculture (USDA), have wide gaps in their predictions ranging from 13.2 billion bushels of corn produced during the 2013 growing season, to 14.2 billion bushels of corn.

Genscape Landviewer Oct 2013 corn forecastGenscape said a unique combination of spring floods and flash droughts, coupled with an unusually long growing season, have conspired to make this year’s annual corn forecast the most difficult on record. However, the company said through its Landviewer technology that utilizes precision agriculture tools, is able to simplify the complexity of predicting forecasts.

“Given the unusual circumstances around this year’s growing season, we feel our NASA satellite and big data initiatives are even more important,” said Dr. Steffen Mueller, director of spatial grain analytics at Genscape. “We are back to our original prediction of 13.3 billion bushels, and we have the hard data to back it up.”

Genscape said its LandViewer model offers next generation data acquisition techniques, integrates NASA satellite imagery, and the industry’s most unified ground-based crop yield verification – called “ground truthing – coupled with extensive analysis by experienced soil/agricultural scientists, to offer corn crop forecasting.

The company notes that normally at this time of year, the USDA incorporates Farm Service Agency (FSA) lost acreage data; however, this year that analysis has not available to market participants because of the temporary government shutdown. As a result, and because the company is able to incorporate NASA satellite imagery with best-in-the-industry ground truthing data, their latest forecast is the only known model to currently account for lost acreage data.

Aerial Imagery, Corn, Data Collection