Tracking New Media Coverage of New Farming Technology

Laura McNamaraEducation

Crop Tech TourRemember the post Chuck did about Successful Farming’s project to take a look at how farmers are using new technology in the field? Well, Successful Farming’s Crop Tech Tour has already made a number of stops at farms around the country and precision ag is a popular subject.

Agriculture Online Editor John Walter explains what the Crop Tech Tour is all about and how precision farming will fit in to the project:

“This made it possible to get out and provide farmers with more current and interactive information on crop production technology. You know we’ve always had farm shows, and field days and conferences. But, now we can really goet out on the land and report in real time what’s happening with how innovative technologies are doing out in the field, in season and even in real time. So we can do that with video and audio podcasts. And show how crop production how crop technologies are doing through the growing season, during the planting season through harvest. That’s what we’re doing with crop tech tour we’re going to be combining traditional reporting with internet-based multi-media communications to show farmers and others what’s happening with new production practices and precision agriculture in particular.”

You can follow the tour through the project’s interactive map. The map also shows where you can find local certified crop advisers.

Crop Tech Tour Interactive Map